Deferred deep linking
Deferred deep linking and install attribution for your app
When someone taps your smart app link without the app, they install it from the store and still land on the right screen on first open. Every install is tied to the link that drove it.
Right screen after install
Your app asks AXO once on first launch and gets back the link's app link and campaign tags.
Exact on Android
Google Play installs are matched exactly through the Play install referrer AXO adds to the store link.
Estimated on iPhone
iPhone, AppGallery and Galaxy Store installs are matched by network, phone type and OS version within 2 hours — clearly labelled as estimated.
Installs and events per link
See installs, sign-ups, purchases and revenue for each link, or push them to your server with webhooks.
FAQ
Do I need an SDK?
No. Your app makes one HTTPS request on first launch with an app key. The developer guide has Android and iOS code.
Which plans include it?
Business and Enterprise. Smart app links themselves work on every plan.
Is iPhone matching exact?
No. Apple doesn't pass a referrer to apps, so iPhone matches are estimates and can miss or mismatch when many people share one network. Android installs from Google Play are exact.