Compare · Bitly alternative
AXO vs Bitly
Bitly is the best-known link shortener. Here's how its plans compare with AXO for short links, QR codes and links that open your app.
Checked 29 October 2026 on bitly.com
| AXO | Bitly | |
|---|---|---|
| Free plan | US$0 · 3 short links held · unlimited QR codes · links go straight through for 7 days or 100 clicks, then show a 5-second AXO page | 5 links and 2 QR codes a month, with ads |
| Cheapest paid plan | Pro US$9/month, billed monthly · 10 links held · 3 smart app links · no waiting page | Core US$10/month, billed yearly only (US$120/year) · 100 links and 5 QR codes a month |
| Click history | 7 days Free · 30 days Pro · 1 year Business · 2 years Enterprise | 30 days on Core · 4 months on Growth |
| QR code with your logo | Every plan, and in the free QR generator with no account | From Core |
| Editable (dynamic) QR codes | Every short link, every plan | From Core |
| Open the app or the right app store | Every plan (1 on Free): App Store, Google Play, Huawei AppGallery, Samsung Galaxy Store, then web | Mobile deep linking from Premium |
| Deferred deep linking | Business (US$39/month) and Enterprise, with install attribution | Not listed on its pricing page |
| API | Business and Enterprise: 300 requests a minute per key (1,200 on Enterprise) | Every plan: 1,000 requests a month Free, 5,000 on Core |
| Webhooks | Business and Enterprise: signed, 5 event types | Enterprise |
| Your own domain | Not available — links use axo.nz | From Growth (US$29/month, billed yearly), one domain included |
Choose Bitly if
- You need links on your own branded domain.
- You want landing pages built into the same tool.
- Your team already uses Bitly and its integrations.
Choose AXO if
- You want a low-cost paid plan billed month to month (Pro is US$9/month).
- You want unlimited QR codes with your logo, including from the free generator without an account.
- You want links that open your app or the right app store on every plan, including Free.
- Your app is on Huawei AppGallery or Samsung Galaxy Store as well as the App Store and Google Play.
Questions
Is AXO cheaper than Bitly?
For the entry plan, yes: AXO Pro is US$9/month billed monthly, while Bitly Core is US$10/month billed yearly only. Bitly Core gives more new links each month (100); AXO Pro counts 10 links held at once and you can archive links to free a slot.
Can I move my Bitly links to AXO?
AXO doesn't import Bitly links. Create new AXO links for new campaigns, and keep printed Bitly codes running on Bitly so they don't break.
Sources
Prices are in US dollars and come from Bitly's public pages on 29 October 2026. Plans change, so check their site before you decide. Bitly is a trademark of its owner; AXO isn't affiliated with or endorsed by them. Spotted something out of date? Tell us and we'll fix it.